What you'll learn

Bachelor of International Sport Management

With the increasing demand for professionals in sport management, through this degreee and leveraging the World Academy of Sport and Federation University partners, you will have numerous opportunities to work in sporting organisations and international sports federations - giving you the skills and experience to thrive in your career.

Federation University has partnered with the World Academy of Sport to design and deliver a 100% online degree accessible to students anywhere in the world.

Custom built and taught by industry and education specialists, the degree offers practical industry experience, exclusive access to case studies and interviews from world leaders in sport management and aims to impart students with the skills necessary to become effective sport professionals on a national and international stage.

Career opportunities

Not sure where a sport management degree can get you? The list of options is long and the choices diverse:

  • Business development manager
  • Sports administrator
  • Sports development officer
  • Sport management consultant
  • Marketing and sponsorship manager
  • Promotions and marketing analyst
  • Sport media and public relations coordinator
  • Digital marketing
  • Partnerships manager
  • Memberships manager
  • Project manager
  • Customer relations manager
  • Sport event manager
  • Player agent
  • Professional players manager
  • Health promotion coordinator


Three years full-time, part-time equivalent (up to a maximum of 10 years)

Commences: February 2021


International students (outside Australia)

Tuition fees for international students - $AUD18,000 per annum.

Australian domestic students

Fees are subject to change annually.

Commonwealth Supported Place (CSP) indicative annual fee

$11,155 - average annual student contribution amount - commencing 2021

Fee assistance

As a Commonwealth Supported Place student, you may be eligible to defer payment of your student contribution through the HECS-HELP loan scheme. Visit our HECS-HELP webpage for information.

Degree outline

The degree is three years full-time, part-time equivalent (up to a maximum of 10 years) and is delivered fully online, affording students flexibility and convenience to study anywhere in the world.

Through this degree you will learn about some of the most important issues facing the sport industry today, providing you with industry-focused skills and knowledge.

Students will graduate with a Bachelor of International Sport Management from Federation University.

Key learning outcomes

The content and structure of the Bachelor of International Sport Management is underpinned by the following learning outcomes:

  • Develop a global and national understanding of the professional, industrial, cultural and social contexts appropriate to the management of sport and related fields.
  • Develop and demonstrate professionalism in interpersonal skills, and cultural understanding and awareness.
  • Demonstrate digital literacy including the ability to develop and manage creative and engaging digital content.
  • Demonstrate collaboration through teamwork skills that enable collective achievement.
  • Translate knowledge and skills from the degree into the workplace, behaviours and future professional development.

Location: Online

Australian domestic students

ATAR: Year 12 applicants will be ranked on their ATAR and ATAR adjustment factors – e.g. Special Entry Access Scheme (SEAS) and Subject Adjustment

International students

Applicants must demonstrate equivalence to the entry requirements for domestic students.  An IELTS (or equivalent) score of 6.0 or greater will be required

Sample structure

Courses include event management, sport finance, sport marketing, management of sport organisations, international sports law, digital media marketing, sport media, data analytics for sport management, sport performance management, injury prevention and health promotion.

The Bachelor of International Sport Management is taught in English.

For a full course outline and detailed course descriptions contact us.

YearSemester Course code Course name Credit point
Year 1 Semester 1 ISMAN 1001 Introduction to International Sport Management 15
   ISMAN 1002 Sport Event Management 15
   ISMAN 1003 Managing Sport Development 15
   ISMAN 1004 Psychological and Socio-cultural Factors for Physical Activity 15
Year 1 Semester 2 ISMAN 1005 Introduction to Sport Marketing 15
   ISMAN 1006 Sports Performance Management 15
   ISMAN 1007 Human Resource Management for Sport 15
   ISMAN 1008 Research Principles for Sport Management 15
Year 2 Semester 1 ISMAN 2001 Management of Sport Organisations 15
   ISMAN 2002 International Sports Law 15
   ISMAN 2003 Sport Finance 15
   ISMAN 2004 Sport Management Industry Preparation 15
Year 2 Semester 2 ISMAN 2005 Digital Media Marketing 15
   ISMAN 2006 Data Analytics for Sport Management 15
   ISMAN 2007 Sport Policy 15
   ISMAN 2008 Health Promotion 15
Year 3 Semester 1 ISMAN 3001 Sport, Media and Public Relations 15
   ISMAN 3002 Applied Sport Marketing 15
   ISMAN 3003 Management of Sport Facilities 15
   ISMAN 3004 Managing Injury Prevention in Sport 15
Year 3 Semester 2 Option 1 only offered to high-achieving students Option 1: ISMAN 3009 Internship in Sport Management (60 cp) or

Option 2: ISMAN 3010 Internship in Sport Management (30 cp) plus any 2 x 15cp specialised electives (refer to list below) or

Option 3: 4 x 15cp specialised electives (refer to list below)


How to apply

Domestic students (Australia and New  Zealand)

The application method varies depending on your circumstances. Visit How to apply for further information.

Direct application: Yes

Federation code: PW5

International students

International students applying for undergraduate and postgraduate coursework degrees can apply now directly to Federation University using our online application system.

Entry requirement

Domestic students (Australia and New  Zealand)

Applicants will have completed the equivalent of Victorian Certificate of Education (VCE) Year 12 with an English mark of 25 or higher and will have completed at least year 11 Mathematics or equivalent.

International students

Applicants must demonstrate equivalence to the entry requirements for domestic students. For a bachelor degree, AQF level 7, an IELTS (or equivalent) score of 6.0 or greater will be required with no band less than 6.0.

Recognition of prior learning

If what you have learned at work, from other courses, from life experience or training provided at work is relevant to this course, you may be entitled to gain subject credits or exemptions. For further details contact Federation University for Australian domestic: Freecall 1800 324 955 and for International: +613 5122 6160.

Industry experience

You will be provided with the opportunity to participate in multiple industry internship experiences throughout your studies. In the second year of the degree you will complete the Sport Management Industry Preparation course, which includes a minimum of 150 hours of placement experiences. You are expected to undertake two different sports management experiences.

Students in their third and final year will have further options for industry internship experiences: 20% of the highest achievers will be offered to undertake a 60 credit point internship course which requires 560 hours of industry placement. Alternatively, students can elect the 30 credit point internship course which requires 280 working hours of placement and an additional two 15 credit point elective units.

Prior to enrolment in work industry placement courses (ISM2005, ISMAN3009 and ISMAN3010) students require a valid Working with Children Check (WWCC) or equivalent. Visit our WWCC page for more information on industry placement requirements.

Additional information

Online delivery

This online degree provides you with access to a virtual classroom that includes interactive lessons. This allows you the ability to receive assistance from lecturers and still have a sense of learning in a classroom environment with other students.

We use Moodle as our official learning management system. Through Moodle, you will be able to access and engage with learning materials and activities, submit assignments, receive feedback, and interact with lecturers and peers.

Learning hours

There is an expectation that you will engage with online learning content for at least 3 hours per week for each course. You are given the option to participate in a one-hour virtual online weekly class scheduled with their university lecturer. These sessions will provide you with the opportunity to discuss complex concepts and case studies. In addition, you will be required to complete additional hours for self-directed learning and completion of assessment tasks.


You will engage in a range of authentic assessment tasks based on academic integrity to demonstrate your successful achievement of each course’s learning outcomes. Assessment tasks may include writing explorative essays, responding to bespoke case studies, creating interactive video presentations, designing inspired infographics and invigilated interactive oral exams. These tasks will require you to establish academic and digital literacies that will be indicative of industry requirements. This will provide you with the opportunity to develop real-world skills and build a portfolio of exemplary work.

Online study

We understand the importance of a study community and collaborative learning.

When enrolled in the Bachelor of International Sport Management you will be encouraged to participate and collaborate with other students and lecturers on discussion forums, through virtual classrooms via Adobe Connect and Microsoft Teams for student group work.

To help you get the most from your online learning experience, it's important that you own or have frequent access to a fast and reliable computer or laptop that's ideally not more than two years old.

You will also need frequent access to a reliable high-speed internet connection. You should expect to use approximately 5GB of data each month, per course, for study use.

Other equipment you’ll require:

  • Speakers or headphone
  • Web camera
  • Microphone

For further information, view the Minimum IT requirements for studying online.