Not sure where a Bachelor of International Sport Management can take you?

Unlock your potential to be a future industry leader with the right mix of sport finance, international sports law, data analytics, digital media marketing, sport event management, public relations, psychology, injury prevention and much more – your career choices are long and diverse.

Start thinking about your future today and where your global qualification could take you.

  • Business development manager
  • Sports administrator
  • Sports development officer
  • Sport management consultant
  • Marketing and sponsorship manager
  • Promotions and marketing analyst
  • Sport media and public relations coordinator
  • Digital marketing
  • Partnerships manager
  • Memberships manager
  • Project manager
  • Customer relations manager
  • Sport event manager
  • Player agent
  • Professional players' manager
  • Health promotion coordinator

Career profiles

Ben, Chief Operating Officer

An international career in sport event management

Ben kickstarted his career in the sports industry in a events and PR coordinator role in Canada for the University of Victoria where he assisted in managing sport events across the country and working on the development of PR programs.

Ben’s career has taken him all around the world, from London to Canada, and now Dubai. Working on the Invictus Games, the London 2012 Olympic and Paralympic games in a range of event management roles to now being a Chief Operating Officer of a global sports event company Event Planning Group which has been involved with the planning and delivery of the Olympic Games since 2000 as well as Football World Cups, Rugby and Cricket and the Commonwealth Games.

Ben has been working in the sport events industry for 15 years.

Top skills for event management:

  • Project management
  • Communication
  • Leadership

What do you enjoy most about your career in events?

"From the Olympics to the Invictus Games, I got to see firsthand how sport embraces and champions diversity and leadership. Through infrastructure development, tourism and job boosts, I also help to positively impact the economy of a host country."

James, National Club Development Manager

Helping communities play sport - a career in national club development

Since graduating from Federation University Bachelor of Sport Management, James started his career with Tennis Australia and has since then, grown and developed his career in the community and club space. Starting at Tennis Australia in a Community Tennis Assistant role James contributed to the growth, participation and development of tennis within communities.

James’s first role at Tennis Australia is what ultimately attracted him to the club development space. His passion for community sport and driving participation and development in that space is how he grew into his current position as National Club Development Manager. James has a range of responsibilities from looking at what offerings there are for Tennis Australia to implement to facilitating, providing and pushing initiatives which will help clubs nationally, and even bringing together member associations.

James has been working for Tennis Australia for 8 years.

Top skills for working in club development:

  • Project management
  • Stakeholder management
  • Communication

What do you enjoy most about your role?

"Everyday I get to make a positive impact on the wider community by delivering sport programs and services for everyone – from the players on the field to the volunteers who make it all possible."

Ashlea, Senior Digital Product Owner

Transforming sport with technology - a career in digital products

Ashlea’s career began as a Game Development Officer for Hockey Australia. Ashlea has since moved into the technology space, joining Tennis Australia as a membership and participation services coordinator, focusing on driving memberships and participation in community tennis clubs.

Ashlea currently works in the technology space of the sports industry, working for Tennis Australia as a Senior Digital Product Manager. Ashlea is responsible for facilitating digital solutions for clubs, state tennis bodies and coaches to encourage participation in tennis as a sport.

Ashlea has spent 11 years in the field.

Top skills for working in digital and technology:

  • Data literacy
  • Stakeholder management
  • Time management

What do you enjoy most about your role?

"I get to provide digital solutions that connect people with their favourite sport. Technology serves everyone, from those who are just starting out right up to the elite athletes."

Cheyne, Senior Manager of Events and Officiating

Planning and delivering events from the grassroots to the elite level

Cheyne’s career has always been in the hockey world since graduating his Bachelor of Sport Management from Federation University. Starting with Hockey Victoria Cheyne began in a competitions and events coordinator role where he would support, plan and execute events from grassroots to elite levels in Victoria.

Cheyne is now in a lead role of Senior Manager of Events and Officiating for Hockey Australia. Working across a large range of events including managing, planning and overseeing the delivery of events for the International Hockey Federation down to the under 13s national carnivals.

Cheyne started his career in sport events 7 years ago.

Top skills for officiating and events:

  • Project management
  • Communication
  • Time management

What makes a career in the sport industry special to you?

"Sport is an industry that relies so heavily on passion. Not just passion for your role but passion for the industry and for that bigger vision. This couldn’t be more important right now, at such a crucial time for the industry."

Brad, Account Director

Marketing and sponsorships - connecting brands and sport

Brad started his career in a marketing coordinator role for the Confederation of Australian Sport. Since then, Brad has worked through a variety of marketing roles at a range of different organisations. Making his way into the sponsorship space with the AFL Northern Territory where he managed all commercial aspects of the AFL Northern Territory.

Brad currently works with some of Australia’s biggest brands in the sports sponsorship space with big name clients like Kellogg’s and NutriGrain as an Account Director. Brad's role involves developing creative solutions and focusing creating strong partnerships between their client and sports leagues, teams or athletes.

Brad has been working across marketing and sponsorships since 2008.

Top skills:

  • Market and data analysis
  • Campaign management
  • Storytelling

What do you love about working in marketing and sponsorships in sport?

"Sport has a powerful voice – I get to tell that story through brand partnerships that add value. Working on the business side of sport I also get to contribute to the sustainability of sport at every level – an opportunity I’m passionate about."

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